top of page

Global telco leader in search of relevance

Challenge

​

With their offering increasingly commoditised, why would consumers prefer one mobile provider to another?

​

How can physical retail be used to grow what is increasingly a digital business?

 

How can a physical experience authentically convey corporate purpose?

Work

 

Working with a wide, cross-discipline client team, we looked at global trends and best practices across sectors & picked directions for development.  

​

Split into smaller groups, we ran four days of workshops, developing & prioritising ideas across omni-channel shopping journeys of several consumer archetypes.

Outcome

​

Over a hundred experience ideas.

 

Across Communications, Environments, Operations, Staff behaviour & Tech.

 

Within distinctive customer journeys (from Initial brand awareness to Post-purchase evaluation).

 

Prioritised, phased and supported by client teams across markets & seniority. 

bottom of page