• WHAT WE DO

  • WORK

  • WHY US

  • OUR PAST

  • NEXT

  • IDEAS

  • More

    Use tab to navigate through the menu items.
    TWIST of LEMON logo
    • All Posts
    • Strategy
    • UNSOLICITED
    Search
    UNSOLICITED: The North Face & NFT Fashion
    Emil Kotomin
    • Mar 24, 2021
    • 3 min

    UNSOLICITED: The North Face & NFT Fashion

    Original photograph by Thomas Lipke Glossary The North Face - an environmentally conscious outdoor fashion company that makes beautiful,...
    UNSOLICITED: Bang and Olufsen
    Emil Kotomin
    • Mar 10, 2021
    • 4 min

    UNSOLICITED: Bang and Olufsen

    Original image by Marvel Studios Prelude Unlike most of my pieces, this one was triggered not by the business news, but rather by pure...
    UNSOLICITED: Tiffany & Co.
    Emil Kotomin
    • Feb 15, 2021
    • 4 min

    UNSOLICITED: Tiffany & Co.

    Prelude When I first heard that LVMH had sent Anthony Ledru and Alexandre Arnault to reform Tiffany & Co., I got almost indecently...
    UNSOLICITED: LVMH+
    Emil Kotomin
    • Feb 15, 2021
    • 3 min

    UNSOLICITED: LVMH+

    Prelude As I was writing up the wondrous (possible) future of Tiffany, I realised that a prelude on where LVMH could go as a group would...
    Brand Survival Post-COVID: 5 Ways to Nurture Consumer Loyalty
    Emil Kotomin
    • Jan 17, 2021
    • 3 min

    Brand Survival Post-COVID: 5 Ways to Nurture Consumer Loyalty

    Even before COVID-19, the retail industry was undergoing a structural transformation. The expansion of digital platforms like Amazon into...

    © 2021 by Twist of Lemon

    • LinkedIn