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    UNSOLICITED: The North Face & NFT Fashion
    Emil Kotomin
    • Mar 24, 2021
    • 3 min

    UNSOLICITED: The North Face & NFT Fashion

    Original photograph by Thomas Lipke Glossary The North Face - an environmentally conscious outdoor fashion company that makes beautiful,...
    UNSOLICITED: Bang and Olufsen
    Emil Kotomin
    • Mar 10, 2021
    • 4 min

    UNSOLICITED: Bang and Olufsen

    Original image by Marvel Studios Prelude Unlike most of my pieces, this one was triggered not by the business news, but rather by pure...
    UNSOLICITED: Tiffany & Co.
    Emil Kotomin
    • Feb 15, 2021
    • 4 min

    UNSOLICITED: Tiffany & Co.

    Prelude When I first heard that LVMH had sent Anthony Ledru and Alexandre Arnault to reform Tiffany & Co., I got almost indecently...
    How Swarovski Could Become a Modern Luxury Brand
    Emil Kotomin
    • Jan 17, 2021
    • 4 min

    How Swarovski Could Become a Modern Luxury Brand

    In short: Swarovski could share product DNA: how it was made, where and by whom Swarovski could create a for-fee membership program...
    How Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin Sh
    Emil Kotomin
    • Jan 17, 2021
    • 3 min

    How Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin Sh

    What happened Microsoft has announced that 83 of its stores, currently shut for CV-19, will not reopen. The four flagships in New York,...
    Brand Survival Post-COVID: 5 Ways to Nurture Consumer Loyalty
    Emil Kotomin
    • Jan 17, 2021
    • 3 min

    Brand Survival Post-COVID: 5 Ways to Nurture Consumer Loyalty

    Even before COVID-19, the retail industry was undergoing a structural transformation. The expansion of digital platforms like Amazon into...

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