• WHAT WE DO

  • WORK

  • WHY US

  • OUR PAST

  • NEXT

  • IDEAS

  • More

    Use tab to navigate through the menu items.
    TWIST of LEMON logo
    • All Posts
    • Strategy
    • UNSOLICITED
    Search
    UNSOLICITED: The North Face & NFT Fashion
    Emil Kotomin
    • Mar 24, 2021
    • 3 min

    UNSOLICITED: The North Face & NFT Fashion

    Original photograph by Thomas Lipke Glossary The North Face - an environmentally conscious outdoor fashion company that makes beautiful,...
    UNSOLICITED: Bang and Olufsen
    Emil Kotomin
    • Mar 10, 2021
    • 4 min

    UNSOLICITED: Bang and Olufsen

    Original image by Marvel Studios Prelude Unlike most of my pieces, this one was triggered not by the business news, but rather by pure...
    UNSOLICITED: Fitness Parks
    Emil Kotomin
    • Feb 24, 2021
    • 3 min

    UNSOLICITED: Fitness Parks

    Original photograph by Fitsum Admasu Prelude If the piece on smart parks I wrote some five years ago had been (by a very tall chance)...
    UNSOLICITED: Tiffany & Co.
    Emil Kotomin
    • Feb 15, 2021
    • 4 min

    UNSOLICITED: Tiffany & Co.

    Prelude When I first heard that LVMH had sent Anthony Ledru and Alexandre Arnault to reform Tiffany & Co., I got almost indecently...
    UNSOLICITED: LVMH+
    Emil Kotomin
    • Feb 15, 2021
    • 3 min

    UNSOLICITED: LVMH+

    Prelude As I was writing up the wondrous (possible) future of Tiffany, I realised that a prelude on where LVMH could go as a group would...
    How Swarovski Could Become a Modern Luxury Brand
    Emil Kotomin
    • Jan 17, 2021
    • 4 min

    How Swarovski Could Become a Modern Luxury Brand

    In short: Swarovski could share product DNA: how it was made, where and by whom Swarovski could create a for-fee membership program...
    How Amazon Could Turn Dying Malls Into a Growth Engine
    Emil Kotomin
    • Jan 17, 2021
    • 3 min

    How Amazon Could Turn Dying Malls Into a Growth Engine

    What happened Amazon is in talks with Simon Property Group (SPG), the biggest mall owner in the US, to convert current or former Sears...
    How Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin Sh
    Emil Kotomin
    • Jan 17, 2021
    • 3 min

    How Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin Sh

    What happened Microsoft has announced that 83 of its stores, currently shut for CV-19, will not reopen. The four flagships in New York,...
    How Lululemon Could Use Mirror To Produce the Best Fitting Apparel In the World
    Emil Kotomin
    • Jan 17, 2021
    • 4 min

    How Lululemon Could Use Mirror To Produce the Best Fitting Apparel In the World

    In short: Lululemon could use Mirror to develop post-COVID local communities. Mirror/Lululemon could leverage health plans to install a...
    How On Could Lead the Outdoor Running Movement
    Emil Kotomin
    • Jan 17, 2021
    • 3 min

    How On Could Lead the Outdoor Running Movement

    What happened On, the Swiss performance running brand, launched their first lifestyle sneaker in collaboration with Roger Federer. One of...

    © 2021 by Twist of Lemon

    • LinkedIn