Strategy

UNSOLICITED: The North Face & NFT Fashion

Original photograph by Thomas Lipke Glossary The North Face - an environmentally conscious outdoor fashion company that makes beautiful,...

UNSOLICITED: Bang and Olufsen

Original image by Marvel Studios Prelude Unlike most of my pieces, this one was triggered not by the business news, but rather by pure...

UNSOLICITED: Fitness Parks

Original photograph by Fitsum Admasu Prelude If the piece on smart parks I wrote some five years ago had been (by a very tall chance)...

UNSOLICITED: Tiffany & Co.

Prelude When I first heard that LVMH had sent Anthony Ledru and Alexandre Arnault to reform Tiffany & Co., I got almost indecently...

UNSOLICITED: LVMH+

Prelude As I was writing up the wondrous (possible) future of Tiffany, I realised that a prelude on where LVMH could go as a group would...

How Swarovski Could Become a Modern Luxury Brand

In short: Swarovski could share product DNA: how it was made, where and by whom Swarovski could create a for-fee membership program...

How Amazon Could Turn Dying Malls Into a Growth Engine

What happened Amazon is in talks with Simon Property Group (SPG), the biggest mall owner in the US, to convert current or former Sears...

How Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin Sh

What happened Microsoft has announced that 83 of its stores, currently shut for CV-19, will not reopen. The four flagships in New York,...

Brand Survival Post-COVID: 5 Ways to Nurture Consumer Loyalty

Even before COVID-19, the retail industry was undergoing a structural transformation. The expansion of digital platforms like Amazon into...

How Lululemon Could Use Mirror To Produce the Best Fitting Apparel In the World

In short: Lululemon could use Mirror to develop post-COVID local communities. Mirror/Lululemon could leverage health plans to install a...

How On Could Lead the Outdoor Running Movement

What happened On, the Swiss performance running brand, launched their first lifestyle sneaker in collaboration with Roger Federer. One of...