Emil KotominMar 24, 20213 minUNSOLICITED: The North Face & NFT FashionOriginal photograph by Thomas Lipke Glossary The North Face - an environmentally conscious outdoor fashion company that makes beautiful,...
Emil KotominMar 10, 20214 minUNSOLICITED: Bang and OlufsenOriginal image by Marvel Studios Prelude Unlike most of my pieces, this one was triggered not by the business news, but rather by pure...
Emil KotominFeb 24, 20213 minUNSOLICITED: Fitness ParksOriginal photograph by Fitsum Admasu Prelude If the piece on smart parks I wrote some five years ago had been (by a very tall chance)...
Emil KotominFeb 15, 20214 minUNSOLICITED: Tiffany & Co.Prelude When I first heard that LVMH had sent Anthony Ledru and Alexandre Arnault to reform Tiffany & Co., I got almost indecently...
Emil KotominFeb 15, 20213 minUNSOLICITED: LVMH+Prelude As I was writing up the wondrous (possible) future of Tiffany, I realised that a prelude on where LVMH could go as a group would...
Emil KotominJan 17, 20214 minHow Swarovski Could Become a Modern Luxury BrandIn short: Swarovski could share product DNA: how it was made, where and by whom Swarovski could create a for-fee membership program...
Emil KotominJan 17, 20213 minHow Amazon Could Turn Dying Malls Into a Growth EngineWhat happened Amazon is in talks with Simon Property Group (SPG), the biggest mall owner in the US, to convert current or former Sears...
Emil KotominJan 17, 20213 minHow Microsoft Could Facilitate the Great Human Unlock And Give Its Market Cap a Delayed Adrenalin ShWhat happened Microsoft has announced that 83 of its stores, currently shut for CV-19, will not reopen. The four flagships in New York,...
Emil KotominJan 17, 20213 minBrand Survival Post-COVID: 5 Ways to Nurture Consumer LoyaltyEven before COVID-19, the retail industry was undergoing a structural transformation. The expansion of digital platforms like Amazon into...
Emil KotominJan 17, 20214 minHow Lululemon Could Use Mirror To Produce the Best Fitting Apparel In the WorldIn short: Lululemon could use Mirror to develop post-COVID local communities. Mirror/Lululemon could leverage health plans to install a...
Emil KotominJan 17, 20213 minHow On Could Lead the Outdoor Running MovementWhat happened On, the Swiss performance running brand, launched their first lifestyle sneaker in collaboration with Roger Federer. One of...