Twist of Lemon
In-market insights & customer experience for the new normal
New ways for the new normal
The key to post-COVID success is in the understanding of the new consumer behaviour. With that, Twist of Lemon can help like few other.
We are a consumer-obsessed insight & ideation consultancy.
Our consumer insights are based on first-hand, in-market research, clients are invited to join to get a better feel for the situation on the ground, today.
We help clients develop novel consumer experiences across channels ⏤ to grow & thrive in the New Normal.
Our ideas scale from brand transformations to low-key experimental upgrades of the existing consumer experiences.
We are lean, collaborative & produce impactful, implementable work.
The New Normal is a fact of life,
Let’s have a chat & make the most of it.
What we do
In-market research & insights
(What the market natives want, today)
⏤ Eyes-on-the-ground market insights
⏤ Macro & micro trends & shifts
⏤ Consumer needs & pains
⏤ Expectation gaps
Experience strategy
(What you could do to win them over)
Continuous improvement
(Good to great)
⏤ Customer-focused brand development
⏤ Working culture
⏤ Consumer experience (CX/UX)
⏤ Omni-channel commerce
⏤ Service ideation
⏤ Ongoing partnership
⏤ Customer experience audits
⏤ Positive optimisation
Why us
Value
(Lean & transparent planning)
⏤ No passed-on overhead costs
⏤ Absolute transparency of value
⏤ % of fee subject to project KPIs,
where possible
Efficiency
(Taking on isolated tasks & projects)
Usability
(Implementable problem solving)
⏤ Only efficient, senior partners
⏤ Building on client’s expertise
⏤ Short sprints that deliver
⏤ Only ideas that solve problems
⏤ No group think & idea recycling
⏤ With client team's buy-in
Everyone's got a past
Worked as
⏤ Head of Insights
⏤ Head of Planning
⏤ Head of User Experience
⏤ Journalist
⏤ Senior Account Director
⏤ Senior Trends Analyst
Worked at
⏤ Dalziel & Pow
⏤ Emporio Armani
⏤ The Guardian
⏤ FITCH
⏤ FutureBrand
⏤ The Future Laboratory
⏤ Mr & Mrs Smith
⏤ UXUS
Worked with
⏤ Adidas
⏤ Ford
⏤ Hilton
⏤ Microsoft
⏤ Nationwide
⏤ Pandora
⏤ Pokemon
⏤ Starbucks
⏤ Unilever
If you're still reading, you should probably
(in no particular order):
Check out our blog for bold ideas