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Twist of Lemon

  In-market insights & customer experience for the new normal
In sum

New ways for the new normal

The key to post-COVID success is in the understanding of the new consumer behaviour. With that, Twist of Lemon can help like few other.

We are a consumer-obsessed insight & ideation consultancy.

Our consumer insights are based on first-hand, in-market research, clients are invited to join to get a better feel for the situation on the ground, today

We help clients develop novel consumer experiences across channels to grow & thrive in the New Normal.  

Our ideas scale from brand transformations to low-key experimental upgrades of the existing consumer experiences.

We are lean, collaborative & produce impactful, implementable work.

The New Normal is a fact of life,

Let’s have a chat & make the most of it.

What we do

What we do

In-market research & insights

(What the market natives want, today)

⏤  Eyes-on-the-ground market insights

⏤  Macro & micro trends & shifts

⏤  Consumer needs & pains

⏤  Expectation gaps

Experience strategy

(What you could do to win them over)

Continuous improvement

(Good to great)

⏤  Customer-focused brand development

⏤  Working culture

⏤  Consumer experience (CX/UX)

⏤  Omni-channel commerce

⏤  Service ideation

⏤  Ongoing partnership

⏤  Customer experience audits

⏤  Positive optimisation

Project cases
Why us

Why us


(Lean & transparent planning)

⏤ No passed-on overhead costs

⏤ Absolute transparency of value

 of fee subject to project KPIs,

where possible


(Taking on isolated tasks & projects)


(Implementable problem solving)

⏤ Only efficient, senior partners

⏤ Building on client’s expertise
⏤ Short sprints that deliver

⏤ Only ideas that solve problems
⏤ No group think & idea

⏤ With client team's buy-in


Everyone's got a past

Worked as

⏤  Head of Insights

⏤  Head of Planning

⏤  Head of User Experience

⏤  Journalist

⏤  Senior Account Director

⏤  Senior Trends Analyst

Worked with

⏤ Adidas
⏤ Ford
⏤ Hilton
⏤ Microsoft

⏤ Nationwide

⏤ Pandora

⏤ Pokemon

⏤ Starbucks

⏤ Unilever


If you're still reading, you should probably

(in no particular order):

Check out our blog for bold ideas

Chat with us (bottom right) or email Alex (

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